MixRift aims to make gaming more interactive, accessible, and enjoyable for players globally.
Youve had an impressive journey as a serial entrepreneur, starting businesses as early as 16.
How did your early experiences shape your approach to founding gaming and tech companies?
My journey in the industry began with passion for gaming something I did outside of work to relax.
Ive been an entrepreneur since I can remember.
David, Andrei and I recognised the transformative potential of mixed reality before it became a buzzword.
What motivated you to transition into mixed reality gaming after your successful exit from MavenHut?
Theglobal MR market is forecastto reach $58.3 billion by 2030, with an impressive CAGR of 71.3%.
This growth is largely driven by tech giants like Meta and Apple.
This gap is where we want to make our mark.
Can you share the vision and initial spark that led to the founding of MixRift?
How did your team come together?
Our mixed-reality studio emerged from a shared vision to transform gaming through emerging technology.
With core expertise in immersive gaming, we spotted the potential of mixed reality long before its mainstream emergence.
This disparity presented an unmissable opportunity that we’re poised to address.
You mentioned wanting to find the native mechanic for mixed reality gaming.
How are you approaching this challenge?
Youve mentioned parallels between the current mixed reality landscape and past tech transitions.
What specific trends in gaming make this an opportune time for startups like MixRift?
The landscape is ever-evolving, driven by hardware advancements that can redefine user experiences.
What do you think is the key to bridging cutting-edge technology with mainstream adoption in gaming?
Hardware advancements are helping drive the mixed reality gaming market and can redefine user experience.
Mixed reality games are both easy and accessible, in contrast with traditional and pure virtual reality gaming.
This balance attracts a wider and more diverse audience, from dedicated game enthusiasts to relaxed, occasional players.
Hell Horde and Fractured are early examples of your work.
Could you describe what these games are and how these games showcase MixRift’s vision for mixed reality gaming?
What role does storytelling play in immersive gaming experiences like those MixRift creates?
We dont really use storytelling in our games.
While we think stories are important, we are focused right now on the raw game mechanics.
Thank you for the great interview, readers who wish to learn more should visitMixRift.
