After my last startup was acquired by ClassPass, I found myself leading acquisition marketing at Levi Strauss.
It all fell into place when I met my co-founder, Willow Hill.
The first being that we had both just come off of scaling tech startups from the ground up.
The second was the 2016 election.
It was a devastating moment, but it was also galvanizing.
We saw storytelling at the highest level weaponized to spread hate, and win.
We have the great fortune to work with visionaries who are genuinely nice people.
Scout Lab specializes in human and planetary health.
We started in 2016 as an agency focused on purpose-driven work.
So that became our new focus.
Kaitlyn:
All global human rights issues are intersectional to the problematic relationship humans have with their natural world.
Theres interesting research on ecolinguistics, or how our language impacts our relationship with ecology.
Researchers analyzed the lyrics of 6,000 songs and found a 63% decline in the number of nature-themed words.
It feels good to wake up and support companies that are making conservation mainstream.
The captains inYachtleshipare the CEOs of the holding companies, and youll notice they all look the same.
To play, you send killer whales to attack your opponents yachts, which is intended toimitate reality.
VR and AR shatter the boundary between reality and digital escapism.
Cloud gaming will democratize access, making high-fidelity experiences available on any machine.
Were in an era where hyper-realistic graphics and interactive streaming redefine engagement.
It’s a digital renaissance where gaming isn’t just playit’s a deeply integrated social and cultural phenomenon.
Video game creators should be conscious of the values theyre propagating.
That is really gratifying and purposeful work.
Perhaps another video game campaign is up our sleeve.
Were always posting about our latest and greatest work.
Folks can get in touch with me at[email protected].
Kaitlyn:If you dont see yourself in the video games you play, build them yourself.
I hope everyone whos interested in building in the space knows that theyre invited.
Alternatively, you’ve got the option to visit the team website for additional informationhere.
Jord is acting Team Leader at gaming.net.
