If there is one thing you have to learn from OnePlus, its an exceptional marketing strategy.

In just under two months, OnePlus has raked in about 900k followers on its Instagram page.

Remember, they started off on Instagram, but havent yet made any accounts on other social platforms.

OnePlus Nord Launch Event - Buds

But what do we get to see?

Such is the hype, thanks to the OnePlus marketing team.

OnePlus is making one of a kind launch event.

OnePlus Nord Launch Event - OnePlus Buds

Yeah, were talking about the OnePlus Nord AR launch event if you still havent heard.

So, OnePlus started off by selling this QR code invites on Amazon for Rs.

99 where the viewers get to scan via its OnePlus Nord AR app thats on the Google Play Store.

The app has over 100k+ installs, again, thanks to the hype.

There was a lot of speculation around the invites reaching the customers in this lockdown.

But most of them already got it just right before the D-day.

You just have to scan the below card via the Nord AR launch app.

If you, like me, dont have a physical invite to experience the#OnePlusNordAR, no worries.

Indefinitely, OnePlus will be launching the OnePlus Nord and the OnePlus Buds today.

And with a 4115mAh battery that supports Warp Charge 30T.

The app also showed off the features it would come with.

The features include touch controls, fast pairing, and remove buds to pause.

4990 as spotted by @thehideous (Telegram) on OnePlus.in.

Here are the feature showing illustrations of the OnePlus Buds.

But its just a photoshopped picture making rounds.

So, do not believe such tweets that will let you down.

Carl Pei, one of the co-founder has got an ultimate reply to such posts here.

Were all for fair competition.

Make the best product and have the market decide whos the best.

And the OnePlus Buds to be around 6k but we cant be sure yet.

Its better to see it for yourself, just a couple of hours away from the launch.

Grab the picture in Ishans tweet above and get going!

If you have any pricing guesses, comment down below.