OnePlus has changed a lot in 2020, more than any other company this year.
Like this is the first time OnePlus has launched six phones in a year.
This year is the first time OnePlus released a mid-range phone after the OnePlus X in 2015.
It is the first time OnePlus has launched budget phones.
Also, OnePluss co-founder Carl Pei has left the company.
So what exactly is happening to OnePlus?
Since the beginning, OnePlus has always focused on delivering products solely to the enthusiast market.
That approach has paid off.
It is also not in the highest smartphone shipments list.
BBK wants to change this.
Other smartphone companies like Vivo, Oppo, and Realme also come under BBK electronics.
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Thats a significant change for the company whose budget phone got launched back in 2015.
In the process, OnePlus started becoming more like Oppo and Vivo and lost what made it truly unique.
Take a look at OnePluss recent budget phones, for example, the OnePlus N10 and N100.
Earlier, OnePlus was telling customers and reviewers that the N100 has a 60 Hz display.
Now, lets talk about software.
In the past, everyone widely regarded OxygenOS as one of the best custom skins.
Some even called it better than stock Android.
It was clean, fast, simple, and light.
It was why many people bought OnePlus phones in the west, instead of achingly similar Oppo phones.
Enter: OxygenOS 11, which adds many features users asked for but with a completely redesigned UI.
Now it just looks like a hybrid of OneUI and ColorOS.
After a lot of criticism on Reddit, OnePlus did not continue that trend with the 8T.
There was also a weird situation where OnePlus installed the Amazon Shopping app through an OTA update in India.
Granted, you could uninstall the app; OnePlus shouldnt have force installed it in the first place.
OnePlus 3/3T users got four major Android updates.
It also seems to be changing.
OnePlus said that the N10 and N100 would get only one major update, and then they are done.
So, is the transformation right for OnePlus?
The answer is both yes and no.
It is useful in terms of growing OnePluss reach to more markets.
It means in the coming years, OnePlus will slowly but surely turn into Oppo.
