The new brand identity introduction will bring the two distinct product series under the parent corporate brand.
Xiaomi had introduced some changes to its corporate logo earlier this year.
With this new logo shift, we envision bridging the perception gap between our brand and products.
The company has been receiving an excellent response for its premium product range from consumers and Xiaomi fans.
According to CounterPoint, in May 2021, Xiaomi India captured ~14% market share in the 20K-45K category.
This empowered us to push the boundaries of technology and innovation further to elevate the consumer experience.
With this new logo shift, we envision bridging the perception gap between our brand and products.
Ushering in the festive season, Xiaomis premium product series Mi will be renamed Xiaomi.
The Xiaomi 11 Lite NE is a budget-friendly variant and will launch in India after the global debut.
